快手电商设立“商户成长奖励金” 优秀商户将获得更高佣金

　　鞭牛士 7月1日消息，近日，快手电商发布通知，宣布从2019年7月20日起对所有快手小店的成交订单抽取技术服务费。同时，快手小店将拿出收取的全部技术服务费，设立商户成长奖励金。快手电商表示，此举旨在帮助广大商户提升服务能力，并为快手用户提供更加全面的消费者权益保障。根据《关于快手小店技术服务费收费规则调整及设立商户成长奖励金制度通知》（以下简称《通知》），淘宝联盟、有赞、拼多多三个渠道的商品，推广者将获得实际到手推广佣金的 50%；魔筷星选和快手自建小店的商品，推广者将获得订单实际成交金额的95%。快手收取的剩余50%实际推广佣金或者5%订单实际成交金额，将用于设立“商户成长奖励金”，根据商户的服务能力、消费者满意度等重要指标，以快币形式返还至商户的快手账户。《通知》显示，合规推广、消费者满意度符合平台要求的商户，将至少获得与当月缴纳的技术服务费等额的快币奖励。优质商户还有机会获得高额成长奖励：最大额度将为当月缴纳的技术服务费的 200%。服务能力落后、商品质量低劣的商户将不会获得任何成长奖励。“快手收取的技术服务费100%都将用于商户成长奖励金，快手电商不会自留一分钱。”快手电商相关负责人表示。“快手电商调整技术服务费收取规则，是为了扶持平台上的优质商户成长、提升商户服务意识，帮助商户长远发展，同时确保快手老铁买家有良好的购物体验，保障他们的权益。用户高度认可的商家，甚至可能获得所缴纳佣金200%的返还，但那些商品质量极差的商户，不但没有奖励，很可能无法拿到全额佣金返还。”以商品成交金额100元为例，假设其他平台商户设置了20元的推广佣金，其他平台收取推广者5元的服务费（部分其他平台会收取平台服务费，具体以平台政策为准）。快手小店收取的技术服务费为：（20-5）x50%=7.5元。一个月后，快手将根据产品的用户反馈，将收取的这部分费用返还给商户。符合快手电商在合规和用户满意度等方面的商户，将获得7.5元等额快币奖励。优质商户将获得7.5元之上，最高不超过15元的奖励。而服务能力落后、商品质量低劣的商户将不会获得任何奖励，甚至可能得到的返还低于7.5元。“快手电商虽然调高了佣金比例，但一个月后可以返还，还可以接受，”部分快手商家表示。“如果确实能通过商户成长奖励金制度鼓励好的卖家、打击坏的卖家，我们这些诚信经营的商户会更加支持快手电商。”新的技术服务费规则将于2019年7月20日开始执行，第一批佣金返还将于8月底到位。

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